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Research papers

There are as many deals as there are programmes

The paper shows that the accelerating changes in media and advertising practices have created an environment in which programme sponsorship will thrive. Based on a thorough analysis of the main strategic trends in Europe, North America and the rest...

Catalogue: ESOMAR Congress 1987
Author: Alan Morris
September 1, 1987
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Citation

Morris, A. (1987a, September 01). There are as many deals as there are programmes . ANA - ESOMAR. Retrieved April 29, 2024, from


https://ana.esomar.org/documents/there-are-as-many-deals-as-there-are-programmes-